Report Overview

The global pharmaceuticals and food anti-counterfeiting technologies market was valued at US$ 172.91 billion in 2021 and is expected to register a revenue CAGR of 7.9% to reach US$ 342.78 billion by 2030.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market Fundamentals

Counterfeit medicines are produced by contaminating or employing incorrect chemicals that contain no active substance. These medications are prohibited as they pose serious health concerns. Thus, anti-counterfeiting technologies have become essential in identifying counterfeit pharmaceuticals. These technologies are widely used in the pharmaceutical industry to avoid serious public health risks. Factors driving the growth of the global pharmaceutical anti-counterfeiting technologies market include an increase in the availability of counterfeit medications and government attempts to raise awareness about counterfeit medicines.

Anti-counterfeiting protects goods and products against being tampered with, copied, and duplicated at a lower cost. Counterfeiting is the illegal manufacture and sale of products that do not contain the authorized trademark, including their markings and packaging. Many anti-counterfeiting packaging solutions have been implemented to safeguard brands and provide consumers with original and genuine items to prevent counterfeiting. Many technologies, such as barcodes, holograms, and RFIDs, have found use as anti-counterfeiting measures. Increasing government regulation and rising customer demand for unique products are projected to drive revenue growth in the anti-counterfeit packaging industry.

Overt and covert packaging are two commonly used types of anti-counterfeit packaging. These solutions reduce overall economic loss by minimizing the counterfeiting of trademarked items and ensuring that consumers receive genuine products. Anti-counterfeit packaging is commonly utilized in the cosmetics, personal care, healthcare, and pharmaceutical industries.

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Pharmaceuticals and Food Anti-counterfeiting Technologies Market Dynamics 

Many industrial companies and regulatory authorities have introduced anti-counterfeit technologies in recent years across almost every industry. This can be attributed to the expanding legal context for preserving the authenticity of life-critical products, technological improvements to enhance anti-theft measures, the rising diversity of ongoing threats, and increasing need for brand protection.

Silicon dioxide-based tags are increasingly utilized as the U.S. Food and Drug Administration (FDA) has approved them as generally considered safe (GRAS) and appropriate for human consumption. Anti-counterfeiting procedures are critical in safeguarding the brand value of any product. For these reasons, companies of all sizes, large and small, have invested substantially in anti-counterfeiting systems. Consumers’ growing safety concerns are prompting organizations to provide proper authentication and anti-counterfeit technologies. With the proliferation of easily accessible and low-cost forgery technologies, packaging companies are turning to authentication technology to protect against financial losses and brand damage. Concerns about human health are rising as counterfeit medications infiltrate pharmacies have harmed the pharmaceutical industry, necessitating the development of sophisticated anti-counterfeit technologies.

However, a lack of awareness about anti-counterfeiting solutions in emerging economies is expected to limit the pharmaceuticals and food anti-counterfeiting technologies market revenue growth to a certain extent. In contrast, technological advancements in pharmaceutical anti-counterfeiting technologies are expected to provide attractive potential for market revenue growth in the years to come.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market Ecosystem

The global pharmaceuticals and food anti-counterfeiting technologies market has been analyzed from three perspectives: application, technology, and region.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market by Application

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Based on the application, the global pharmaceuticals and food anti-counterfeiting technologies market is segmented into food and pharmaceuticals.

The pharmaceuticals segment dominates the global market. This can be ascribed to high adoption rates of anti-counterfeiting technologies in the pharmaceutical industry owing to rise in the importance of quality in this industry and the widespread presence of safety regulations implemented by organizations, such as the U.S. FDA, to reduce the consumption of low-quality generic drugs. 

The food segment of the anti-counterfeiting technologies market is projected to develop at the fastest revenue CAGR during the forecast period due to rising consumer awareness and the presence of an ever-improving infrastructure supporting the application of these technologies, specifically RFID and bar codes.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market by Technology

Based on the technology, the global pharmaceuticals and food anti-counterfeiting technologies market is segmented into authentication, inks and dyes, holograms, watermarks, taggants, trace and track, bar codes, RFID, and others.

The bar codes segment is expected to dominate the market during the forecast period. The high market penetration rates of this technology in the drugs and food industries, particularly in the packaging and inventory management facets, as well as the high accuracy and traceability features exhibited by this technology, are driving the segment’s revenue share. Furthermore, barcode-based anti-counterfeiting technology is less expensive than its internal equivalent, RFID-based technology. This factor serves as a key driver for the segment revenue growth in this market.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market by Region

Based on the region, the global pharmaceuticals and food anti-counterfeiting technologies market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

North America is projected to dominate the market during the forecast period due to the rapid development of application industries in the region. Furthermore, the business is likely to expand as a result of growing concerns about the damage caused by the usage of forged items. The large base of the pharmaceutical industry in the United States, combined with the presence of leading pharmaceutical manufacturers, is projected to boost the demand for such packaging solutions during the next few years. Furthermore, rising demand for track and trace technology devices to protect alcoholic beverages is expected to boost the market revenue growth.

The market in Asia Pacific is expected to register growth at the highest CAGR during the forecast period. This can be ascribed to high counterfeit product consumption rates in China and India and rapidly expanding healthcare and technology infrastructure in these countries. Furthermore, the entry of leading players into this region to capitalize on available opportunities is anticipated to accelerate the market expansion in this region.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market Competitive Landscape 

The prominent players operating in the global pharmaceuticals and food anti-counterfeiting technologies market include:

• Inksure Technologies
• Sun Chemical
• CFC International
• 3M Company
• Data System International
• Unibar Inc.
• Datamax
• Intermec Technologies
• Impinj Inc.
• Hologram Industries
• Alien Technology
• SML Group
• Zebra Technologies
• Sato Holdings Corporation
• SAVI Technology, Inc.

These top market players have pursued a variety of tactics, such as mergers and acquisitions, R&D investments, collaborations, partnerships, regional business expansions, and new product launches, to stay ahead of the competition.

Pharmaceuticals and Food Anti-counterfeiting Technologies Market Strategic Developments 

• In January 2022, McGavigan Holdings Ltd. was acquired by CCL Industries for its CCL design business. McGavigan Holdings Ltd. is a privately held company that manufactures in-mold components for the automotive industry.
• In August 2021, Avery Dennison Corporation announced the acquisition of Vestcom, a major producer of labeling solutions.
• In July 2021, Strategic IP Information Pte Ltd, Asia’s premier online brand and content rights protection service, was acquired by Authentix (SIPI). This strategic acquisition broadened Authentix's digital security technology portfolio to encompass online anti-counterfeiting and content rights solutions, broadening the range of products for our brand protection clients.
• In June 2021, OPTEL introduced OPTEL IdentifAI, the market's most advanced product authentication system. With this launch, the corporation can verify its items while causing minimal disruption to its manufacturing and packaging processes. Consumers may scan things with a mobile device to ensure they receive that for which they have paid.

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