Customized Probiotics Market
Number of pages: 100 | Report Format: PDF | Published date: April 03, 2023
Historical Years – 2021 | Base Year – 2022 | Forecasted Years – 2023-2031
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Report Attribute |
Details |
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Market Size Value in 2022 |
US$ 5.5 billion |
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Revenue forecast in 2031 |
US$ 10.36 billion |
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CAGR |
7.3% |
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Base Year for Estimation |
2022 |
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Forecast Period |
2023-2031 |
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Historical Year |
2021 |
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Segments Covered |
Product Type, Consumer Group, Distribution Channel, and Region |
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Regional Scope |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
According to the deep-dive market assessment study by Growth Plus Reports, the global customized probiotics market was valued at US$ 5.5 billion in 2022 and is expected to register a revenue CAGR of 7.3% to reach US$ 10.36 billion by 2031.
Customized Probiotics Market Fundamentals
Customized probiotics refer to probiotic supplements tailored to meet an individual's specific health needs. These supplements are formulated based on an individual's unique microbiome, the collection of microorganisms that live in and on the body. To create a customized probiotic, a healthcare practitioner may conduct a microbiome test, such as a stool analysis or saliva test, to determine which strains of bacteria are present in the individual's microbiome. Based on the test results, the healthcare practitioner can recommend specific strains of probiotics that may benefit the individual's health. Customized probiotics are believed to be more effective than generic probiotics because they are designed to target the specific needs of an individual's microbiome.
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Customized Probiotics Market Dynamics
The global customized probiotics market revenue is a growing segment of the larger probiotics market. Consumers are becoming more aware of the potential health benefits of probiotics, including improved gut health, immune function, and mental health. This has led to a growing demand for customized probiotic products that address specific health concerns. Thus, the increased awareness of the health benefits of probiotics would lead to the development of the global customized probiotics market. Technological advancements in probiotic research, including DNA sequencing and microbial profiling, allow for more targeted and effective probiotic formulations. This has led to an increase in personalized and customized probiotic products. Also, companies are investing heavily in research and development to develop new and innovative probiotic products that can address specific health concerns. This has led to the development of new strains and combinations of probiotics that can provide targeted health benefits.
Chronic diseases such as obesity, diabetes, and digestive disorders are becoming more prevalent worldwide. Probiotics have positively impacted many of these conditions, leading to a growing demand for customized probiotic products that can address these health concerns. Consumers increasingly seek natural and organic products free from artificial ingredients and additives. Probiotics fit this trend, as they are naturally occurring and can be incorporated into various natural and organic products. Thus, all the abovementioned factors are driving the global customized probiotics market.
The market revenue for customized probiotics is driven by increasing awareness of the health benefits of probiotics and the growing demand for personalized health solutions. In recent years, there has been a significant increase in the use of probiotics as a dietary supplement, with consumers seeking products offering various health benefits. Key players in the customized probiotics market include companies like Seed Health, Ubiome, and Viome, which offer personalized microbiome analysis and customized probiotic supplements. Other companies, such as Probi and Chr. Hansen, provide probiotic strains for use in customized supplements.
However, the high cost of customized probiotics and the lack of awareness about their benefits among consumers are major factors restraining the revenue growth of the global customized probiotics market. The stringent regulatory framework for approving personalized probiotics also hinders revenue growth in the global customized probiotics market.
Customized Probiotics Market Ecosystem
The global customized probiotics market has been analyzed from four perspectives: product type, consumer group, distribution channel, and region.
Customized Probiotics Market by Product Type
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Based on product type, the global customized probiotics market is segmented into food and beverage, dietary supplements, and others.
Dietary supplements account for the largest global customized probiotics market revenue share. During the forecast period, it is expected that the sector for dietary supplements will rise to the top with the largest market revenue share. This is explained by the manufacturers of several diet supplements emphasizing adding a special type of dietary fiber that contains probiotics and prebiotics (FOS and Sunfiber). These nutrients fight yeast infections, eczema, diarrhea, and flatulence.
The food and beverages segment is expected to record a high revenue CAGR in the global customized probiotics market. Customized probiotics in food and beverages are gaining popularity as consumers become more interested in functional foods and their potential health benefits. By adding specific strains of probiotics to food and beverages, manufacturers can create products targeted toward specific health concerns, such as digestive health, immune support, and mental wellness.
Customized Probiotics Market by Consumer Group
Based on consumer groups, the global customized probiotics market is segmented into adult and pediatric.
The adult segment dominates the global customized probiotics market with a significant revenue share. Customized probiotics for adults involve tailoring the strains and amounts of probiotics to meet the specific needs of an individual based on their health status and microbiome composition. Probiotics are live bacteria and yeasts that benefit human health, especially the digestive system. They can improve gut health, boost the immune system, and prevent or alleviate certain diseases and conditions. The practitioner may recommend specific probiotic strains and their dosages tailored to the individual's needs. Some common strains used in probiotics include Lactobacillus acidophilus, Bifidobacterium lactis, and Streptococcus thermophilus.
The pediatric segment is expected to record a high revenue CAGR in the global customized probiotics market. Customized probiotics for children can improve their digestive and immune health. Probiotics are live microorganisms that provide health benefits to the host when consumed in adequate amounts. For example, Lactobacillus reuteri DSM 17938 effectively reduces colic in infants, while Lactobacillus acidophilus and Bifidobacterium bifidum may benefit children with irritable bowel syndrome.
Customized Probiotics Market by Distribution Channel
Based on the distribution channel, the global customized probiotics market is segmented into online stores and retail pharmacies.
The online store segment accounts for the largest revenue share in the global customized probiotics market. During the past several years, consumer purchasing patterns have altered because of a wide range of products, the ease of online shopping, the ability to choose the amount and delivery time that works best for them, and discount offers. The industry has benefited over time from a significant increase in pharmacies, fitness centers, and other associated distribution channels. It is expected to raise its revenue share during the forecast period significantly.
Customized Probiotics Market by Region
Based on region, the global customized probiotics market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The customized probiotics market in North America is growing with revenue share driven by the increasing awareness about the benefits of probiotics in maintaining gut health and overall wellness. Customized probiotics are tailor-made formulations designed to meet individuals' unique needs. The market for customized probiotics in North America is primarily driven by the United States and Canada, which have a high prevalence of digestive disorders such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and other gastrointestinal disorders. Additionally, consumers in North America are increasingly turning to natural and organic solutions to address health concerns, which has led to an increased demand for probiotic supplements. The market for customized probiotics in North America is highly competitive, with many players vying for a market revenue share. Some of the key players in the market include ADM Protexin, DuPont Nutrition & Health, Chr. Hansen Holding A/S, and Lallemand Inc. These companies are investing heavily in research and development to develop innovative probiotic formulations that cater to individual consumers' unique needs. One of the key trends in the customized probiotics market in North America is the use of advanced technologies such as artificial intelligence and machine learning to develop personalized formulations. This allows companies to analyze a person's unique microbiome and develop a customized probiotic tailored to their needs. Overall, the customized probiotics market in North America is expected to continue to grow in the coming years, driven by increasing consumer awareness and demand for natural and organic solutions to health problems.
The customized probiotics market in Europe is a growing industry that caters to the increasing demand for personalized nutrition and healthcare solutions. Customized probiotics are developed by analyzing an individual's gut microbiome and tailoring the probiotic strains and dosages to meet their needs. Some key factors driving the growth of the customized probiotics market in Europe include the rising prevalence of digestive disorders, growing awareness of the benefits of personalized nutrition, and increasing demand for natural and organic products. A survey from United European Gastroenterology estimates that over 332 million individuals in Europe suffer from a digestive disease (UEG). In addition, the increasing adoption of advanced technologies, such as next-generation sequencing and bioinformatics, is enabling companies to develop more effective and precise probiotics tailored to individual needs.
The customized probiotics market in Asia Pacific is expected to experience significant growth in the coming years, driven by increasing awareness about probiotics' health benefits, rising demand for functional foods and dietary supplements, and growing research and development activities. Moreover, with advancements in technology and the availability of advanced tools for probiotic strain identification, manufacturers are increasingly focusing on developing customized probiotics to cater to the specific needs of individual consumers. Customized probiotics are formulated based on an individual's unique microbiome, which can help improve gut health, boost immunity, and enhance overall wellness.
Competitive Landscape of Customized Probiotics Market
The prominent players operating in the global customized probiotics market are:
Strategic Developments in the Global Customized Probiotics Market
The global customized probiotics market is expected to grow at a revenue CAGR of 7.3% during the forecast period.
Custom Probiotics Inc., Hiral Health, DuPont Health and Nutrition, Vaster Life Sciences, and Biovencer Healthcare are the key players operating in the global customized probiotics market.
The dietary supplements segment accounts for the largest revenue share in the global customized probiotics market.
Customized probiotics are not regulated in the same way as pharmaceutical drugs. This lack of regulation can lead to quality control issues and a lack of product consistency. The science behind customized probiotics is still in its early stages, and there is limited research to support the effectiveness of these products. This can make it challenging to convince consumers to try them.
The size of the global customized probiotics market is US$ 5.5 billion in 2022 and is expected to reach USD 10.36 billion in 2031.
*Insights on financial performance are subject to the availability of information in the public domain