Sports Nutrition Market
Number of pages: 100 | Report Format: PDF | Published date: March 13, 2023
Historical Years – 2021 | Base Year – 2022 | Forecasted Years – 2023-2031
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Report Attribute |
Details |
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Market Size Value in 2022 |
US$ 41.2 billion |
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Revenue Forecast in 2031 |
US$ 78.99 billion |
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CAGR |
7.5% |
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Base Year for Estimation |
2022 |
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Forecast Period |
2023-2031 |
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Historical Year |
2021 |
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Segments Covered |
Products Type, Application, Formulation, End User and Region |
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Regional Scope |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
According to the deep-dive market assessment study by Growth Plus Reports, the global sports nutrition market was valued at US$ 41.2 billion in 2022 and is expected to register a revenue CAGR of 7.5% to reach US$ 78.99 billion by 2031.
Sports Nutrition Market Fundamentals
Natural products such as milk, egg proteins, vegetable starches, fibers, sugars, vitamins, minerals, and herbs are used to make sports nutrition. Sports nutrition, as the name implies, refers to the food and beverages taken by athletes to meet their bodily nutrition demands and increase their performance by providing the body with needed vitamins, minerals, fats, carbs, and proteins. The primary factors driving market expansion are increased organic food and beverage consumption, the rising popularity of protein and nutritious bars, and rising globalization.
Sports nutrition products are becoming increasingly popular among recreational and lifestyle consumers. Compared to other regions, North America has the greatest market for sports nutrition. Government measures encourage the expansion of gyms, health centers, and sports-related activities, fuelling demand for tailored nutrition products in the region. The growth of digital infrastructure in emerging markets such as India and China provided huge prospects for online platforms to increase sales.
Protein powder, ISO drink powder, sports supplements, RTD protein drinks, sports drinks, and energy bars are the key categories of sports nutrition addressed in this paper. Protein powders are made from plants, eggs, or milk. ISO drink powder contains an amino acid that promotes cardiovascular health, electrolyte balance, insulin sensitivity, and other functions. Sports supplements are powders, tablets, or liquids used to build muscle, lose weight, or boost endurance. RTD protein beverages typically include 8-15% standard protein and are made from milk or whey protein isolate. Sports drinks replenish glucose and electrolytes lost during strenuous exercise while enhancing endurance. Energy bars are popular as a quick on-the-go snack that gives a short surge of energy. The market is divided into three categories depending on raw materials: animal-derived, plant-based, and mixed. Supermarkets and hypermarkets, specialty stores, convenience stores, and internet stores are among the numerous distribution channels. The most prevalent end-users of sports nutrition products are commercial users, body builders, recreational users, and athletes.
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Sports Nutrition Market Dynamics
Nutrition and diet are essential for peak performance. Sports nutrition solutions provide advantages such as increased recuperation between workouts and events, maintenance and attainment of healthy body weight, reduced injury risk, and performance consistency. The expanding number of health clubs, fitness centers, and gyms, as well as the increased acceptance of various exercise programs, where dietitians provide recommendations on the intake of sports nutrition, are driving the sports nutrition market. According to the International Health Racquet and Sportsclub Association (IHRSA), there will be 32,270 health clubs in the United States by 2021, with 4.5 billion people as health club consumers. Similarly, Germany will have 9.2 million health club customers in 2022.
One of the primary forces fuelling the market is a growing customer preference for a healthy, active lifestyle. Furthermore, the surge is expected to be supported by young consumers making fitness a priority in their lives, as well as consumers' growing acceptance of protein supplements. Sports nutrition products are designed to replenish nutrients lost during activity and make it easier to meet fitness goals. Some of the best sports nutrition products include sports beverages, energy snacks, and protein powder. It is critical to properly fuel the body for athletic performance, particularly when it comes to fats, proteins, and carbohydrates, which assist keep the body's energy levels up. Fatty acids from fats, however, can be used as an energy source, especially if the workouts last more than an hour.
Furthermore, fats serve as the foundation for creating hormones and cell membranes. As a result of growing health awareness and rising disposable income levels, consumers' usage of sports nutrition products has increased. As a result, the growth rate of the sports nutrition industry is increasing. The major variables driving the growth rate are purchasing indulgence and product understanding. However, using prohibited chemicals and stimulants tarnishes the Sports Nutrition industry. Prohormones and anabolic steroids will limit the expansion of the sports nutrition industry growth. Excessive utilization of sports nutrition supplements may increase calorie intake. As a result, the Sports Nutrition industry is predicted to increase slowly.
Sports Nutrition Market Ecosystem
The global sports nutrition market has been analyzed from five perspectives by products type, application, formulation, end user and region.
Sports Nutrition Market by Product Type
Based on product type, the global sports nutrition market has been segmented into sports food, sports drinks, sports supplements, meal replacement products, and weight loss products.
The sports supplements segment is likely to dominate the market during the forecast period owing to increased awareness about health and fitness and the widespread commercial availability of sports supplements in the market. An increase in the number of gyms and fitness centers is another important factor driving market expansion. Furthermore, the growing number of new product launches and continuous research on novel components are expected to drive market growth in the future years. For example, in July 2021, Science in Sports introduced a new product line for athletes called Beta Fuel, which comprises one part fructose and two parts maltodextrins.
Sports Nutrition Market by Application
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Based on application, the global sports nutrition market has been segmented into pre-workout, post-workout others.
The pre-workout is expected to dominate the market during the forecast period. Supplements consumed after workouts to improve muscular strength and recuperation have grown in popularity as people have become more interested in fitness and active lifestyles. These nutrients aid in rehydrating, replenishing, refueling, and improving future performance. Furthermore, the proliferation of health and fitness centers across geographies is expected to boost industry growth. Furthermore, the availability of post-workout supplements in the form of energy bars, RTD beverages, powders, and capsules is projected to drive market expansion even further.
Sports Nutrition Market by Formulation
Based on formulation, the global sports nutrition market has been segmented into tablets, capsules, powder, softgels, liquids and gummies.
The powder formulation segment will likely dominate the market during the forecast period. The growing number of sporting events and establishing regional health and fitness centers are driving market expansion. Powdered supplements are also easier to ingest, have more stable ingredients, and have a longer shelf life. Those who want to grow muscle and improve their physique also drink protein supplements. Innovations such as powders that form thick shakes to help athletes sustain energy levels for longer by offering concentrated supplements compared to ordinary powders are being developed in this area.
Sports Nutrition Market by End User
Based on end users, the global sports nutrition market has been segmented into athletes, fitness enthusiasts, bodybuilders, lifestyle users.
The fitness enthusiasts segment is expected to dominate the market during the forecast period. The COVID-19 outbreak enhanced awareness about living a healthy lifestyle. As a result, a vast populace is participating in various fitness activities. Furthermore, research studies on the benefits of pre- and post-workout nutritional supplements have increased in popularity among fitness lovers. Furthermore, rising fitness facilities and health clubs have aided market expansion.
Sports Nutrition Market by Region
Based on region, the global sports nutrition market has been segmented into North America, Europe, Asia Pacific, Latin America, the Middle East and Africa.
The North America region is expected to dominate during the forecast period due to increasing health and well-being awareness contributing to a rise in demand for sports nutrition in this region. Furthermore, the increasing number of new product launches in the sports supplement category, signaling high demand for these goods in the coming years, as well as the local presence of significant industry players, are some important drivers projected to fuel growth. Another key element boosting the use of these items in this region is a rise in the number of government initiatives supporting sports-related activities.
The changing lifestyles of Asian consumers, notably in India and China, are paving the way for sports nutrition food to become a handy food alternative to fulfill hunger and give nutrients after sports or exercise. Hence, consumer participation in sports is one of the primary factors driving the sports nutrition industry. The expanding snacking trend among the country's health-conscious consumers boosts the need for sports food, particularly energy and protein bars. Because these goods are closely related to RTE foods, consumers will save time. Fitness enthusiasts in the region are also pushing the market with their diverse needs, including muscle growth, stamina enhancement, and body fat reduction, allowing players to enter the market.
Sports Nutrition Market Competitive Landscape
The sports nutrition market is very competitive, with numerous international and domestic competitors. The global market's behemoths are increasingly relying on product innovation as their primary approach. Substantial R&D investments have been made in recent years, introducing various new goods to the market. Mergers and acquisitions, collaborations, and flavor differentiation are some of the primary techniques industry leaders use to achieve a competitive advantage. Clif Bar & Company enhanced Luna Bar's product offering in February 2021 by adding snack bars with prebiotics to improve digestive health. It can be used as a meal replacement or as a healthy snack. Some of the prominent market players in the global sports nutrition market include:
Sports Nutrition Market Strategic Developments
The Asia Pacific is the key growth region in the global sports nutrition market.
The growing number of health clubs, fitness centers, and gyms and the increasing adoption of various exercise regimens in these facilities are driving the market.
The estimated market size of the sports nutrition industry in 2031 will be US$ 78.99 billion.
The revenue CAGR of the global sports nutrition market during the forecast period will be 7.5%.
Some prominent market players in the global sports nutrition market include Glanbia PLC, Abbott Nutrition, Inc., PepsiCo Inc., and others.
*Insights on financial performance are subject to the availability of information in the public domain