Postnatal Supplement Market
Number of pages: 100 | Report Format: PDF | Published date: November 24, 2022
Historical Years – 2020 | Base Year – 2021 | Forecasted Years – 2022-2030
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Report Attribute |
Details |
|
Market size value in 2021 |
US$ 980 million |
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Revenue forecast in 2030 |
US$ 1,900 million |
|
Growth Rate |
CAGR of 7.65% from 2022 to 2030 |
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Base year for estimation |
2021 |
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Forecast period |
2022-2030 |
|
Segments covered |
by product type, by formulations, by sales channel, and region |
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Regional scope |
North America, Europe, Asia Pacific, and the Rest of the World (ROW) |
The global postnatal supplement market was pegged at US$ 980 million in 2021 and is expected to register a revenue CAGR of 7.65% during the forecast period.
Market Fundamentals
A traditional diet is not always enough in providing a nutrient supply, especially during pregnancy. Most of the postpartum nutritional needs are covered by taking a typical multivitamin, but postnatal supplements offer extra advantages to boost the immune system. These supplements are a combination of vitamins and minerals which help fulfill the nutrient loss during pregnancy and childbirth. Most of these supplements include iron, vitamin D, DHA (Docosahexaenoic Acid), and choline.
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Market Dynamic
Growing awareness of proper nutrition requirements is the primary factor driving the market revenue growth. In addition, complications during pregnancy and childbirth are leading to nutritional imbalance which significantly increases demand for these supplements. To meet this increasing demand, manufacturers have introduced many new products.
Furthermore, in developing countries governments are focused on supporting pregnant women in their daily nutritional uptake and supplements. For instance, the state government of Tamil Nadu in India has launched the “Amma Maternity Nutrition Kit Scheme”. The scheme ensures that the necessary nutrient supplements are provided to the mother. Despite many factors supporting the global postnatal health supplements market, the competition between several market players are limiting the market potential to some extent.
Market Ecosystem
The global postnatal supplement market has been analyzed from three perspectives: product type, formulations, sales channel, and region.
Postnatal Supplement Market by Product Type
Based on the product type, the global postnatal supplement market is segmented into combined nutritional supplements and single nutritional supplements.
The single nutritional supplement market is further divided into vitamins & minerals, proteins, omega-3, probiotics, herbal supplements, and others.
The combined nutritional supplement segment dominated the market in terms of revenue in 2021. The combined nutritional supplement needs a single dose per day to improve the nutritional requirement of the body. Furthermore, multiple health conditions can be cured with the help of combined nutritional supplements. This segment is expected to grow significantly during the forecast period due to the increasing R&D activities to launch new products in the market.
Postnatal Supplement Market by Formulations
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Based on formulations, the global postnatal supplements market is grouped into capsules/tablets, soft gels, powder, liquid, and others.
The capsules/tablets segment currently dominates the market in terms of revenue because capsules/tablets act faster and provide better absorption. Tablets and capsules are durable and long-lasting which makes them a go-to product. The soft gels segment is also expected to register a high revenue CAGR during the forecast period.
Postnatal Supplement Market by Sales Channel
Based on sales channel the global postnatal supplement market is segmented into pharmacies, supermarkets/hypermarkets, and online retail.
The pharmacy segment held the majority of the market revenue share in 2021. The evolving consumer needs are supporting the market revenue growth.
The online pharmacy segment is also expected to register high revenue growth during the forecast period. The increasing penetration of e-commerce companies, increasing social influence, and presence of varied prices and offers attract many consumers to opt for online modes of purchase.
Postnatal Supplement Market by Region
Based on the region, the global postnatal supplement market has been segmented into North America, Europe, Asia Pacific, and the rest of the world. North America dominates the global market for postnatal health supplements because of the increasing number of women in the US with serious health issues after giving birth, and the high rate of maternal mortalities in the country.
In Europe, Germany is a highly profitable region because of the increased R&D operations in this region.
The Asia Pacific postnatal supplement market is expected to register the fastest revenue growth during the forecast period because of the rising birth rates, increased government support for childbearing mothers, and growing e-commerce.
Competitive Landscape
Some of the prominent players operating in the postnatal supplement market are:
Growing awareness of proper nutrition requirements, complications during pregnancy and childbirth, and increased government support for childbearing mothers are the key factors governing the revenue growth of the global postnatal supplement market.
Vitabiotics Ltd., Abbott Nutrition (Abbott Laboratories), Twinlab Corporation, Church & Dwight Co. Inc., and Matsun Nutrition, Inc. are some of the major companies operating in the global postnatal supplement market.
The competition between many market players is the major factor restraining the market revenue growth to some extent.
The global postnatal supplement market is expected to register a revenue CAGR of 7.65% during the forecast period of 2022-2030.
*Insights on financial performance is subject to availability of information in public domain