Number of pages: 100 | Report Format: PDF | Published date: March 13, 2023
Historical Years – 2021 | Base Year – 2022 | Forecasted Years – 2023-2031
Report Attribute |
Details |
Market Size Value in 2022 |
US$ 4.287 billion |
Revenue Forecast in 2031 |
US$ 6.792 billion |
CAGR |
5.92% |
Base Year for Estimation |
2022 |
Forecast Period |
2023-2031 |
Historical Year |
2021 |
Segments Covered |
Form, Type, Distribution Channel, and Region |
Regional Scope |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
According to the deep-dive market assessment study by Growth Plus Reports, the global ketone supplements market was valued at US$ 4.287 billion in 2023 and is expected to register a revenue CAGR of 5.92% to reach US$ 6.792 billion by 2031.
Ketone Supplements Market Fundamentals
Ketone supplements, or exogenous ketones, are dietary supplements produced by the liver in the state of ketosis, which is a process in which the body uses stored fat as it does not have sufficient glucose to produce energy. Ketone supplements are designed to provide the body with additional ketones, which can help increase energy levels, improve cognitive function, and promote weight loss. They are available in various forms, including powders, pills, and drinks. Three types of ketones that can be found in supplements are beta-hydroxybutyrate (BHB), acetoacetate, and acetone. BHB is the most common and effective ketone supplement, as it can easily be converted into energy by the body. In addition to its action as an energy metabolite, BHB has cellular signaling activities. These BHB signaling capabilities connect the external environment to epigenetic gene regulation and cellular function. Their actions may be related to a range of human diseases and aging.
The purpose of ketone supplements in a ketogenic diet is to increase the levels of ketones in the body and to help the body transition into a state of ketosis more quickly. Ketone supplements can be particularly helpful for people just starting a ketogenic diet, as it can take several days or weeks for the body to produce sufficient ketones to enter ketosis. Ketone supplements can also be useful for people who are already following a ketogenic diet but want to increase their ketone levels for specific reasons. For instance, athletes may use ketone supplements to enhance their performance or endurance during intense workouts. In contrast, others may use them to reduce hunger or improve mental clarity.
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Ketone Supplements Market Dynamics
The increasing trend of adopting a ketogenic diet primarily drives the global ketone supplements market. In recent years, a ketogenic diet has gained high popularity. This is because the keto diet allows people to reduce weight by consuming high-fat foods while retaining the consumption of red meat, beans, cheese, etc. Ketone supplements in the ketogenic diet have been demonstrated to reduce appetite, which may aid in weight loss.
The demand for ketone supplements is high among endurance athletes and bodybuilders. Exogenous supplements are the most commonly used type of alternative energy among athletes. These supplements reduce lactic acid production, which reduces the chance of muscular discomfort in individuals. As a result, this component aids athletes in improving their performance and endurance levels by lowering blood sugar and blood pressure risk, assisting with weight reduction, and higher metabolism.
Ongoing research and developments on ketone supplements have revealed their new potential uses. For instance, research conducted by the Department of Molecular Pharmacology and Physiology at the University of South Florida on exogenous ketone supplementation suggests that ketone supplements may be an effective way to reduce anxiety and reduce chronic and sub-chronic feeding of ketone supplements, which can be beneficial for patients managing diseases such as epilepsy and Alzheimer’s disease with nutritional ketosis. However, compliance is a major difficulty in this treatment. Further studies are needed to determine the molecular basis of these changes and how this strategy can be implemented in human clinical trials with patients suffering from anxiety disorders.
The global ketone supplements market revenue share is also growing as the launch of new ketone supplements in the market increases. For instance, on April 23, 2019, Ketologie, a distributor of keto supplements, unveiled a new nutritional supplement that claims to raise ketone levels while maintaining intestinal health. According to the company, ketones + probiotics is a next-level exogenous ketone supplement that can help suppress appetite while offering long-lasting energy.
However, the global ketone supplements market can be constrained by side effects caused by the supplements.
Ketone Supplements Market Ecosystem
The global ketone supplements market has been analyzed from four perspectives: form, type, distribution channel, and region.
Ketone Supplements Market by Form
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Based on the form, the global ketone supplements market has been segmented into solids and liquids.
The solids segment dominated the global ketone supplements market with the largest revenue share in 2022. The solid segment is sub-segmented into capsules & pills, powder, and gummies. The capsules and pills dominated the global ketone supplements market. Ketone supplements in the form of pills can offer many advantages. They are easily accessible and convenient. In addition, ketone supplements in pill form can provide a steady and sustained energy source. Ketone supplements in powder form can provide a quick energy source for individuals following a ketogenic diet. Additionally, they may help improve cognitive function and reduce inflammation in the body. The ketone supplements in powder forms are more convenient to take, can be easily mixed with food, and absorption of powder is faster in the body. Furthermore, the powder segment is also expanding as most market players are manufacturing ketone supplements in the form of powder.
Ketone Supplements Market by Type
Based on the type, the global ketone supplements market has been segmented into esters, salts, and others.
The salts segment dominated the global ketone supplements market with the largest revenue share in 2022. Ketone salts can help maintain a state of ketosis even if a strict ketogenic diet is not followed. Additionally, ketone salts can help to improve cognitive function, increase energy levels, and reduce inflammation in the body. Moreover, ketone salts are a natural and effective way to improve health and well-being.
The ketone esters segment is anticipated to register a significant revenue share during the forecast period. Ketone esters are concentrated drinks, majorly consisting of BHB. Ketone esters can boost fat utilization during exercise while preserving glycogen supplies until later in the activity. They also reduce blood lactic acid, which accumulates during exercise due to rapidly burning carbohydrates without adequate oxygen. Moreover, ketone esters have a longer half-life, which means they can provide sustained energy for extended periods. Additionally, ketone esters have been shown to improve cognitive function and reduce inflammation, making them valuable for athletes and individuals looking to improve their overall health and performance.
Ketone Supplements Market by Distribution Channel
Based on the distribution channel, the global ketone supplements market has been segmented into pharmacy/drug stores, departmental stores, online, and others.
The pharmacy/drug stores segment accounts for the largest market revenue share. Pharmacy/drug stores can offer a variety of ketone supplements with proper guidance and suggestions. Moreover, pharmacies are generally more reliable and readily present in most communities.
The online segment is expected to register lucrative growth during the forecast period. Online drug stores offer a wide range of products. Online drug stores often offer lower prices due to lower overhead costs, which can save money in the long run. Additionally, many online drug stores offer the convenience of home delivery and various discounts.
Ketone Supplements Market by Region
Based on region, the global ketone supplements market has been segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America dominated the global ketone supplements market with the largest revenue share in 2022. The rapid adoption of healthy living practices and a rise in the e-commerce industry in North America are propelling the revenue growth of the ketone supplements market. Additionally, ketone supplements are becoming increasingly popular among North American athletes. Increased concerns about obesity in North America also influence the ketone supplements market.
The Europe market for ketone supplements is characterized by increasing awareness about ketone supplements. A rise in health consciousness among consumers and an increase in demand for natural and organic supplements are contributing to the revenue growth of the ketone supplements market in Europe.
The Asia Pacific ketone market is predicted to develop at the fastest revenue CAGR during the forecast period, owing to a larger customer base, an increase in the obese population, and rapid adoption of supplements. Furthermore, increased disposable income, particularly among middle-class families, drives regional market expansion.
Ketone Supplements Market Strategic Developments
Ketone Supplements Market Competitive Landscape
The prominent players in the global ketone supplements market include:
North America dominated the global ketone supplements market with the largest revenue share in 2022.
The global ketone supplements market is expected to register a revenue CAGR of 5.92% during the forecast period.
Ketone supplements or exogenous ketones are dietary supplements produced by the liver in the state of ketosis, which is a process in which the body uses stored fats as the body does not have sufficient glucose to produce energy.
Major players in the global ketone supplements market are HVMN Inc., BPI Sports, Ketologic, Pruvit Ventures Inc., and Ketoneaid Inc.
Side effects caused by the supplements can constrain the global ketone supplements market revenue growth to some extent.
*Insights on financial performance are subject to the availability of information in the public domain