Report Overview

According to the deep-dive market assessment study conducted by Growth Plus Reports, the global incontinence care products market was valued at US$ 12.7 billion in 2021 and is expected to register a revenue CAGR of 4.50% to reach US$ 18.87 billion by 2030.

Market Fundamentals

Incontinence care products refer to solutions designed for addressing the specific needs of patients with bladder and bowel issues. The geriatric population suffering from incontinence is the major consumer of the market. Incontinence products are also commonly used in adult populations, suffering from neurodegenerative diseases, musculoskeletal traumas, and other mobility issues. Apart from this, astronauts also use these products during liftoff, landing, and extra-vehicular activity (EVA) to absorb urine and feces. Incontinence care products come in a lot of variations depending upon the leakage problem such as light absorbency, medium absorbency, heavy absorbency, and overnight absorbency. The products may be used temporarily or for a long term as required. 

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Market Dynamics

The revenue growth of the global incontinence care products market is driven by the high demand for the product, and the increasing geriatric population suffering from chronic diseases leading to incontinence. Furthermore, rapid technological advancements will result in a plethora of innovative products, which may present a revenue growth opportunity for this market. However, the high risk of infections such as urinary tract infections, and urinary dermatitis can restrain the market revenue growth to some extent. 

Market Ecosystem

The global incontinence care products market is segmented into product type, gender, sales channel, and region. 

Global Incontinence Care Products Market by Product Type

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Based on product type, the global incontinence care products market is segmented into absorbent and nonabsorbent products. 

The absorbent products segment is further sub-segmented into underwear & briefs, drip collectors, bed protectors, and pads & guards. Whereas the nonabsorbent product is sub-segmented into catheters, slings, drainage bags, and others. 

The absorbent segment accounts for the largest revenue share in the global incontinence care products market. Factors contributing to this revenue growth include rapid adoption, product comfort, and ease of access.

Global Incontinence Care Products Market by Gender

Based on gender, the global incontinence care products market is segmented into males and females. 

Incontinence is a condition that can occur in both genders but is common in females because of conditions such as pregnancy, childbirth, and menopause, which can cause problems in the bladder muscles, and nerves. 

According to the NCBI (National Center of Biotechnology Information), the patient pool of urinary incontinence has increased significantly, particularly among women aged 60 and older. The prevalence of urinary incontinence is also associated with age, obesity, smoking, and postmenopausal hormone therapy. 

Male incontinence is also prevailing because of medical conditions such as an enlarged prostate, diabetes, and Parkinson’s disease. 

Global Incontinence Care Products Market by Distribution Channel

Based on the distribution channel, the global incontinence care products market is segmented into online and retail. 

The retail segment dominates the market with a large revenue share. The revenue growth of this segment is supported by factors such as the instant availability of products through the retail method and in-person consultancy. 

The online segment is characterized by attractive costing, the availability of a variety of products, and the rapid emergence of e-commerce businesses. 

Global Incontinence Care Products Market by Region 

Based on region, the global incontinence care products market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. 

Europe accounts for the largest revenue share in the global incontinence care products market. This leading position of this region is attributed to factors such as high awareness, the presence of evolved healthcare systems, an increasingly aging population suffering from bladder and bowel issues, and several government initiatives supporting the adoption of incontinence products leading to the revenue growth of this region.

North America accounts for the second largest revenue share in the market due to the presence of major market players in this region. Also, the prevailing chronic diseases such as Parkinson’s disease with incontinence as a symptom drives the revenue growth in this region. 

Asia Pacific expects higher revenue growth during the forecast period owing to factors such as improved awareness and an increase in the geriatric population which normally suffers from urinary incontinence or incontinence associated with chronic conditions such as kidney stones, miscarriages, paralysis, and neuromuscular injuries.

Competitive Landscape

The prominent players operating in the global incontinence care products market are:

• Wellspect Healthcare AB
• Cardinal Health, Inc.
• Berry Global, Group Inc.
• First Quality Enterprises 
• Georgia- Pacific LLC
• Kimberly Clark Corporation
• Unicharm Corporation
• Freudenberg & Co. KG
• Domtar Corporation 
• Berry Global Group, Inc. 
• Hollister Incorporated

Strategic Development 

• In October 2020 Essity a hygiene and health company launched TENA SmartCare, a new and innovative reusable digital sensor. This sensor is attached outside the TENA incontinence products which alerts for the change. 

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