Number of pages: 100 | Report Format: PDF | Published date: 24 November, 2022
Historical Years – 2020 | Base Year – 2021 | Forecasted Years – 2022-2030
The global feminine hygiene products market was pegged at ~US$ 36.97 billion in 2021 and is expected to witness a CAGR of ~4.58% during the forecast period.
The term "feminine hygiene products" is commonly used to describe products used by women for personal hygiene. The products are used for menstruation, vaginal discharge, and other vulvar and vaginal biological functions. They are largely intended to promote health and wellness, comfort and cleanliness, injury prevention or treatment, infection prevention, and the recovery from chronic diseases.
Rising awareness related to female hygiene by government organisations, campaigns, and NGO’s is the major factor influencing the global feminine hygiene products market. Furthermore, increasing female disposable income and women empowerment are enhancing the market for feminine hygiene products. Introduction of new innovative, and comfortable products in the market are attracting women to opt hygiene products. In addition, recommendation for female hygiene products by healthcare professionals is further increasing market potential. Despite of many growing factors, less awareness about feminine hygiene in low- and middle-income countries is expected to limit the market growth to some extent.
The global feminine hygiene products market has been analyzed from three perspectives: product type, distribution channel, and region.
Feminine Hygiene Products Market by Product Type
The global feminine hygiene products market according to product type is segmented into menstrual care products and cleaning and deodorizing products. the menstrual care products segment is further sub segmented into sanitary napkins/pads, tampons, panty liners, and others which include menstrual cups & period panties. Menstrual care products held majority of market share in 2021. This growth is attributed to increase in easy access to safe, affordable, and comfortable sanitary materials which maintains menstruation. The products reduce the risk of many infections. Additionally, governments in many countries are increasing awareness related to female hygiene by running many campaigns. Also, many government and non-government organizations are tackling period poverty in low- and middle-income countries. For instance, in Nigeria the Abuja Hub of the Global Shapers Community target period poverty with the Pad & Pant Project, which holds awareness seminars on important menstrual facts.
Feminine Hygiene Products Market by Distribution Channel
According to distribution channel, the global market is grouped into supermarkets/ hypermarkets, drug stores, convenience stores, and others which include department stores and online stores. Supermarkets/ hypermarket segment is currently leading the global market. The growth is attributed to easy bulk purchase of products from supermarkets/hypermarkets. The various discounts available on products are further increasing segmental growth. Availability of various brands is another factor increasing the growth of this segment.
Feminine Hygiene Products Market by Region
Regionally, the global feminine hygiene products market has been segmented into North America, Europe, Asia Pacific, and rest of the world. The market for feminine hygiene products is dominated by Asia Pacific. The substantial share can be attributed to the large female population in countries of India and China. Rapid urbanization, increasing disposable income, and increased awareness of menstrual hygiene management are some of the factors driving market expansion. Europe is predicted to acquire a considerable proportion of the global feminine hygiene products market due to widespread awareness of menstrual health and feminine hygiene-related products in this area. The market for feminine hygiene products in Western Europe, sanitary towels are in high demand, and sales of tampons and pantyhose are also rising.
Some of the prominent players operating in the feminine hygiene products market are