Rural India: A Lucrative Playground for Telemedicine

calendar_today 04 November, 2022 person_outline Growth Plus Reports

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India stands number two in highly populated countries with largest democracy in the world consisting of about 64.61% of the rural population. Though, the country is lacking in providing access and revolutionizing the rural world with technological advances healthcare services in the rural India are below bars. There is a growing understanding that India has to have a strong, comprehensive primary healthcare system in order to improve the population's health status and reduce these imbalances. Despite this fact a glimmer of hope can be observed due to technological digitalization. In 2020, healthcare digitalization smoothly came into action in India. The legalization of telemedicine and teleconsultation by the Indian government and the publication of Telemedicine Practice Guidelines have both contributed to this expansion.

COVID-19 has Brought Demand for Telemedicine

During COVID telemedicine gained a lot of traction all over the country. People confined indoors and skeptical for visiting hospitals was one of the major factor for opting remote consultation. The technology reduced the health care system gap between rural and urban areas. Rural hospital has altered patient care with the use of telemedicine. It is predicted that between 15 and 20 percent of healthcare in India will move online in the forecast period and will cover factors such as consultations, home health care, and remote patient monitoring.

Rise in Telemedicine Users

Growing awareness in remote health and increase interest in transforming India’s healthcare sector is inclining the users to opt telemedicine services. Government is also supporting the market expansion. For instance, Indian government launched eSanjeevani, a telemedicine service, on August 9, 2020, as a part of its "Digital India" strategy. Around 90 to 100 doctors are typically available on this platform at any given moment and approx. 4,727 doctors are boarded on the platform, including specialists. Additionally, the platform provides services to 500–750 people on average per day throughout the state, with 286,670 consultations are completed to date. About five crore Indians chose remote consultation practice during the lockdown period. Furthermore, many healthcare IT firms are recognizing that rural India in the near future will be highly benefit with this practice.

Features Offered by Telemedicine

Remote patient monitoring is a ground-breaking method that enables patients to consult physicians and other healthcare professionals from their homes. The two interact virtually, which saves a good amount of time and money compared to paying for in-person meetings. Using wearable technology that transmits readings via telemedicine software, doctors and medical professionals can monitor important statistics like heart rate, blood pressure, and other parameters via remote patient monitoring. Based on the reading, they can deliver a consultation that is useful for patient’s well-being. Many hospitals and private physicians have invested in telemedicine technologies and have seen their revenues increase steadily.

Market Forecast for Telemedicine

According to Growth+ Reports (https://growthplusreports.com/report/telemedicine-market/7717) the global telemedicine market was pegged at US$ 68.3 billion in 2021 and is expected to witness a CAGR of 18.9% during the forecast period from 2022 to 2030. This growth can be attributed to the increasing chronic diseases prevalence, adoption of advanced technology due to COVID-19, favorable and supportive government policies/initiatives, and many more factors. Also, advancement in medical and telecommunication technologies and development in healthcare network services are some of the other factors propelling the market growth.